Monrovia, Calif. (April 2011)—Naked® Juice, the super-premium juice maker known for using only the best bare-naked fruits and vegetables to craft its delicious and artful blends, extends its pursuit of quality beyond the ingredients list through its continued commitment to sustainability initiatives and partnerships.
“At Naked Juice, we’ve always been committed to making the most delicious juices and juice smoothies, using only the highest-quality ingredients and never adding sugars or preservatives,” said Brad Armistead, Senior Director of Marketing, Naked Juice. “It’s a natural evolution for us to now turn our focus to what we can do to help reduce our carbon footprint and thereby fulfill the brand mission of making superior products while minimizing our impact on the environment.”
To stay true to that mission, in 2009, Naked Juice started working with Rainforest Alliance to procure its bananas, which are in 80 percent of Naked Juice products. Rainforest Alliance is an international nonprofit organization that works to ensure sustainable livelihoods for people, while protecting wildlife and the environment. Additionally, in 2010, Naked Juice announced its sponsorship support of RecycleBank and Keep America Beautiful, two organizations dedicated to improving the environment through recycling education. These partnerships further demonstrate Naked Juice’s commitment to sustainability and serve as a platform to educate consumers on the power of recycling and understanding the environmental benefits of the reNEWabottle®, Naked Juice’s 100-percent post-consumer recycled bottle.
Naked Juice initially unveiled the reNEWabottle in 2009 for its 32-oz. bottles—the first nationally distributed beverage to launch a bottle made from renewable polyethylene terephthalate (rPET). The reNEWabottle is plastic coded #1, which is easily recycled and clear—showing off the vibrant juice inside. This bottle, essentially made from other bottles, provides juice lovers a clear view of its all-natural goodness. In November 2010, Naked Juice began the transition of its 10-oz., 15.2-oz. and 64-oz. bottles to the reNEWabottle. Currently, the journey is 90 percent complete, with the full evolution expected for summer 2011. A significant step for Naked Juice to reduce its overall carbon footprint, the transition to the reNEWabottle packaging will save 12,000 cubic meters of space in landfills, reduce virgin plastic
consumption by nearly 8 million pounds per year, and reduce the bottle’s greenhouse gas emissions by 35 percent—the equivalent of saving more than 500,000 gallons of gas a year!
Reducing the carbon footprint is at the core of the brand’s innovation platform from production to product development. Naked Juice recently rebuilt its manufacturing facility using state-of-the-art technology and has been awarded the prestigious LEED (Leadership in Energy and Environmental Design) certification from the U.S. Green Building Council. The facility design incorporates energy- and water-efficiency characteristics that go well beyond the industry standard. In addition, Naked Juice’s commitment to sourcing only the best fruits and vegetables has strong, inherent carbon advantages.
About the Naked Juice Company
Naked® Juice, a leader in the super-premium juice category, was founded and first marketed towel-to-towel on the beaches of Santa Monica, Calif., in 1983. The beverages in the Naked Juice line of all-natural, 100-percent juices, juice smoothies and protein smoothies are made from the best bare-naked fruits and vegetable and boosts with no added sugar or preservatives. Naked Juice can be found in supermarkets, club stores, health food stores and neighborhood markets throughout the nation.